The growth engine, in motion
One loop, not a funnel
Happy customers feed the next round of traffic. Every lead that drops out along the way is a leak, and Exercise 4.2 shows which one costs you the most.
1Traffic
Module 2
2Capture
Module 3
3Nurture
Workbook 3
4Convert
Workbook 3
5Deliver
Workbook 3
6Advocate
Reviews + referrals
Reload Your Business Brain
Did Part One in this browser? Import it in one click. Otherwise pick the path that matches you: Path A asks your AI to recall Part One; Path B splits into website and no-website options.
Pulls your brand voice, persona, headline, call to action and Business Brain straight from Part One. No AI prompt needed.
AI Prompt — Path A
✓ PersonalizedWe are starting Part Two of the Crafting High-Converting Landing Pages workshop. Before we begin, I need you to recall the work we did together in Part One and give me a concise Part One Recap Brief I can use as the foundation for this next session. Pull from your memory of our prior work and summarize the following, in this exact order: 1. Business Name and one-sentence description of what we do. 2. Target Customer Persona — who we serve, their top pain points, and decision criteria. 3. Core Offer(s) and how they are priced or structured. 4. Unique Value Proposition — the thing that makes us different. 5. Brand Voice — the 3-4 tone adjectives and any key vocabulary we claimed. 6. Landing Page Hero — the 3-step headline we landed on (Result + Timeframe + Emotional Payoff). 7. Primary Call-to-Action and the FUD-reducer we placed next to it. Keep the whole brief under 400 words. If you do not have clear memory of a specific item, say "Missing — please provide" instead of guessing. Do not invent details.
How your result will be scored
This is your AI agents' knowledge base
Don't just keep this as chat context. It's the set of facts your AI agents will look up when they answer customers. In GoHighLevel: AI Agents → Knowledge Base → Add Source → Rich-Text, then paste it in. You can also save it as a Word or PDF file and use File Upload instead.
Paste your result above to copy it.
Your Part 2 Business Context
We pulled what we could from your Business Brain Brief. Review these fields before continuing — they power the prompts in every module below.
Optional. It tunes your prompts to how this kind of business gets bought.
Module 1
Complete Exercise 0 to unlockThe Customer Journey Blueprint
Map the full path from unaware stranger to paying, repeat client.
Map Your 8-Stage Customer Journey
Define the emotional and practical state of your buyer at every stage.
AI Prompt
Act as a Senior Customer Experience Strategist. Here is my Business Brain Brief from Exercise 0: [← Complete Exercise 0 first]. Using the business name, persona, and core offer from that brief, map the complete 8-stage customer journey a stranger takes to becoming a paying, repeat client: 1. Unaware — they don't know they have this problem yet 2. Problem Aware — they feel the pain but don't know solutions exist 3. Solution Aware — they know solutions exist but not which one 4. Product Aware — they know my business exists 5. Evaluating — they're comparing me to alternatives 6. Converting — they're about to buy but haven't pulled the trigger 7. Delivered — they've bought and need a fast first win, plus a clear next thing to buy from me 8. Advocating — they're happy enough to leave a review, refer a friend, or promote me. For each stage, give me: the dominant emotion, the top 3 questions in their head, the top objection, the content format they want right now (blog / video / case study / demo / etc.), and the single most important message they need to hear. Format as a table.
How your result will be scored
Module 2
Complete Module 1 to unlockLead Generation — Picking Your Traffic Sources
Choose the two or three channels worth dominating over the next 90 days.
The Channel Prioritization Audit
Score your traffic options against buyer behavior, ROI, speed, and compounding value. Weigh AI search honestly: visitors from AI tools became leads 3× as often as other organic visitors, but made up only 0.5% of traffic (Orbit Media, 97 B2B sites, 2026). Only 24% of people prefer AI over Google for local business questions (Orbit Media survey, 2026), and just 38% of pages cited in Google's AI Overviews rank in the top 10 (Ahrefs, 2026). For most local businesses, Google still sends the traffic.
AI Prompt
Act as a Head of Growth. Here is my Business Brain Brief from Exercise 0: [← Complete Exercise 0 first]. And here is my Customer Journey Map from Exercise 1.1: [← Complete Exercise 1.1 first]. Score each of the following traffic channels for my business on a 1-10 scale across: (a) fit with my customer's research behavior, (b) realistic ROI given my margins and average sale size, (c) speed to first lead, and (d) how defensible/compounding the channel is. Channels to score: Organic Social (Instagram / LinkedIn / TikTok — pick the right one for me), Word-of-Mouth & Referral Systems, SEO, Answer Engine Optimization (AEO — ChatGPT / Perplexity / Google AI Overviews), Local SEO / Google Business Profile, Paid Search, Paid Social, Email Partnerships / Podcast Guesting. Then recommend the TOP 3 channels I should focus on for the next 90 days, and explicitly tell me which channels to IGNORE. Give me a one-sentence reason for each decision. Finally, group all eight channels under Alex Hormozi's Core Four (warm outreach, free content, cold outreach, paid ads) and tell me which of the four I'm not using at all.
The 90-Day Channel Playbook
Go deeper · optional, for after the sessionTurn your top channel into a weekly operating plan.
AI Prompt — Run once per top channel
Act as a [← Complete Exercise 2.1 first] specialist. Here is my Business Brain Brief: [← Complete Exercise 0 first]. Build me a 90-day playbook for [← Complete Exercise 2.1 first] that I can execute as a solo founder spending no more than your available weekly hours. Include: weekly content cadence, the 5 specific content pillars or topic clusters I should own, the exact first 10 pieces I should create, and the lead-capture mechanism that ties this channel back to my landing page. Include measurable KPIs for each 30-day window so I know if it's working. Finally, write 3 opening hooks for promoting my lead magnet on this channel, each one readable in under 3 seconds, and tell me which one a stranger is most likely to stop scrolling for and why.
How your result will be scored
AEO Deep-Cut
For 2026, AI answer engines are becoming a high-intent research channel. Treat AEO as its own channel, not an afterthought.
Bonus Prompt
Using my Business Brain Brief [← Complete Exercise 0 first], give me the 20 specific questions my ideal customer is typing into ChatGPT and Perplexity when they are in the Solution Aware and Evaluating stages. For each question, draft the ideal 60-word answer that would make an AI cite my business as the authoritative source — written in plain, scannable language with one clear takeaway per answer.
Module 3
Complete Module 2 to unlockLead Capture — From Visitor to Lead
Build softer capture points for the visitors who are not ready to buy today.
Your Lead Magnet Matrix
Create a free resource that solves one small, specific problem and moves buyers from Problem Aware to Solution Aware.
AI Prompt
Act as a Direct Response Strategist. Here is my Business Brain Brief: [← Complete Exercise 0 first]. And here is my Customer Journey Map: [← Complete Exercise 1.1 first]. Generate 5 lead magnet ideas for my business that match the Problem Aware and Solution Aware stages of my journey map. Use Alex Hormozi's three lead magnet types and label each idea with one: (a) reveal a problem — a quick check or diagnosis that shows them a costly problem, (b) a sample or trial of my paid offer, or (c) one step of a multi-step process. For each idea, give me: (1) the title (specific, outcome-focused, fits in a tweet), (2) the format (checklist / template / mini-guide / calculator / swipe file / audit), (3) why it naturally leads into my core paid offer, (4) the hero headline and 3-line subheading for the opt-in page, and (5) the 5-email delivery-plus-nurture sequence that follows the download. Then score each idea 1-10 on Hormozi's four value drivers: dream outcome, perceived likelihood of achievement, time delay (how fast they get the result), and effort and sacrifice. For each idea, suggest one change that raises its weakest driver. Rank them from highest-converting to lowest-converting based on specificity, pain-match, and those scores.
Capture Points Across Your Digital Footprint
Go deeper · optional, for after the sessionYour landing page is the capture hub, but not every visitor is ready to book or buy today. Map the other points where a lead can hand you their info.
GoHighLevel Mapping
Every capture point becomes a Form or Survey object wired into one unified Contact record. Exit-intent magnets, chatbot captures, QR-code landing pages, and calendar bookings all write to the same profile — one lead, one source of truth. Phone calls count too: turn on missed-call text-back so every unanswered call gets a text right away, and use Voice AI to answer after-hours calls and book them onto your calendar. For a local service business, the missed call is often the biggest leak of all.Next: Workbook 3
Pipeline, follow-up, AI agent, handoff and reviews now live in Workbook 3
This workbook finds your visitors and captures them. Workbook 3 builds what happens after someone raises their hand. Anything you already wrote for those exercises here shows up there automatically.
Go to Workbook 3: CRM & SystemsModule 4
Complete Module 3 to unlockThe Integrated System — Your Growth Infrastructure Map
Synthesize your traffic, capture, pipeline, automation, conversion, and referral loops into one operating system.
The One-Page Growth Infrastructure Diagram
Go deeper · optional, for after the sessionCreate a single-page map you can pin to the wall or hand to a designer.
AI Prompt
Act as a Growth Systems Architect. Here is my Business Brain Brief: [← Complete Exercise 0 first]. I'm also attaching my outputs from the previous three modules, Customer Journey Map (Exercise 1.1), Channel Playbook (Exercise 2.2) and Lead Magnet & Capture Plan (Exercise 3.1), plus my pipeline, follow-up, AI agent, handoff and reviews work from Workbook 3. Customer Journey Map (Exercise 1.1): [← Complete Exercise 1.1 first] Channel Playbook (Exercise 2.2): [← Complete Exercise 2.2 first] Lead Magnet & Capture Plan (Exercise 3.1): [← Complete Exercise 3.1 first] Pipeline, Follow-Up, AI Agent, Handoff & Reviews (Workbook 3, Build the System): [← Complete Workbook 3's Build the System module first] Synthesize them into a single-page Growth Infrastructure Map for my business. The map should show: (1) the 2–3 traffic sources at the top, (2) the capture points each traffic source feeds into, (3) the pipeline stages a captured lead moves through, (4) the automations firing at each stage, (5) the conversion moment, and (6) the delivery-and-referral loop that feeds back into traffic. Describe it as a labeled flow diagram I can hand to a designer, and also write a 1-paragraph "how this system works" summary I could pitch a potential partner with.
How your result will be scored
The Expert Closer Diagnostic Prompt
Run this every 90 days to find the weakest link in your growth engine.
Your Funnel Math
Use your own numbers from the last 90 days, as a monthly average. Your best estimate is fine. The prompt below uses these instead of asking the AI to guess.
Why small rates matter: 10,000 visitors × 2% who become leads × 20% who buy × a $5,000 sale = $200,000. Raise that 2% to 10% and the same traffic brings in $1,000,000. For reference only (your own numbers always win): the median landing page turns 6.6% of visitors into leads (Unbounce, 41,000+ pages, 2024). Alex Hormozi's rule of thumb is that a salesperson with a proper process closes about 1 in 3 prospects, and an in-person service business closes about 10% of its Meta ad leads.
AI Prompt
Act as a growth diagnostician. Use three named tools, not just their authors' style: Alex Hormozi's Value Equation (dream outcome × perceived likelihood ÷ time delay × effort and sacrifice), Hormozi's Core Four lead channels (warm outreach, free content, cold outreach, paid ads), and Ryan Deiss's Customer Value Journey (Aware, Engage, Subscribe, Convert, Excite, Ascend, Advocate, Promote). Here is my Business Brain Brief: [← Complete Exercise 0 first]. I'm now going to share my last 90 days of data: traffic by channel, opt-in rates by capture point, pipeline stage conversion rates, email open / click / reply rates, sales conversion rate, and delivery / referral rate. [Fill in Your Funnel Math above, or paste your last 90 days of data here] Tell me: (1) the single weakest link in this system — the Customer Value Journey stage and the one number that, if fixed, would unlock the most revenue, (2) which Value Equation driver or Core Four channel is causing it, (3) the 3 specific experiments I should run in the next 30 days to fix it, (4) the realistic revenue lift if I do, showing the math from my own numbers, (5) what I should explicitly NOT work on this quarter because it's a distraction, and (6) a weekly scorecard of 3-6 metrics to track from now on, each with an owner and a red / yellow / green threshold, reviewed in a 30-minute weekly meeting. Be direct. I want the honest diagnosis, not a pep talk.
Your deliverable
Growth Engine Blueprint
Your whole growth system in one place: where leads come from, how you catch them, how you follow up, and how customers bring you the next ones.
Business BrainNot yet: Exercise 0
Customer journey and biggest gapsNot yet: Exercise 1.1
Top channelsNot yet: Exercise 2.1
90-day channel playbookNot yet: Exercise 2.2
Lead magnetNot yet: Exercise 3.1
Capture pointsNot yet: Exercise 3.2
Growth infrastructure mapNot yet: Exercise 4.1
90-day diagnosisNot yet: Exercise 4.2
Your finish line
See your complete Growth Plan
Everything from the Growth Engine and the other workbooks in one place: your full blueprint, your AI knowledge base and skills, and the steps to build it all in GoHighLevel.
Open my Growth PlanClosing: From Framework to Infrastructure
Part One gave you a landing page that converts. Part Two gave you the traffic and capture system that feeds it, and the numbers that show where it leaks. Workbook 3 turns every lead it captures into a customer, and every customer into your next batch of traffic.
Your Part 2 progress is saved automatically in this browser.