Welcome Back: From Landing Page to Growth Engine

Act as a Senior Customer Experience Strategist. Here is my Business Brain Brief from Exercise 0: [← Complete Exercise 0 first]. Using the business name, persona, and core offer from that brief, map the complete 7-stage customer journey a stranger takes to becoming a paying, repeat client: 1. Unaware — they don't know they have this problem yet 2. Problem Aware — they feel the pain but don't know solutions exist 3. Solution Aware — they know solutions exist but not which one 4. Product Aware — they know my business exists 5. Evaluating — they're comparing me to alternatives 6. Converting — they're about to buy but haven't pulled the trigger 7. Delivered & Advocating — they've bought, experienced value, and could refer. For each stage, give me: the dominant emotion, the top 3 questions in their head, the top objection, the content format they want right now (blog / video / case study / demo / etc.), and the single most important message they need to hear. Format as a table.

Act as a Head of Growth. Here is my Business Brain Brief from Exercise 0: [← Complete Exercise 0 first]. And here is my Customer Journey Map from Exercise 1.1: [← Complete Exercise 0 first]. Score each of the following traffic channels for my business on a 1-10 scale across: (a) fit with my customer's research behavior, (b) realistic ROI given my margins and average sale size, (c) speed to first lead, and (d) how defensible/compounding the channel is. Channels to score: Organic Social (Instagram / LinkedIn / TikTok — pick the right one for me), Word-of-Mouth & Referral Systems, SEO, Answer Engine Optimization (AEO — ChatGPT / Perplexity / Google AI Overviews), Local SEO / Google Business Profile, Paid Search, Paid Social, Email Partnerships / Podcast Guesting. Then recommend the TOP 3 channels I should focus on for the next 90 days, and explicitly tell me which channels to IGNORE. Give me a one-sentence reason for each decision.

Act as a your chosen channel specialist. Here is my Business Brain Brief: [← Complete Exercise 0 first]. Build me a 90-day playbook for your chosen channel that I can execute as a solo founder spending no more than your available weekly hours. Include: weekly content cadence, the 5 specific content pillars or topic clusters I should own, the exact first 10 pieces I should create, and the lead-capture mechanism that ties this channel back to my landing page. Include measurable KPIs for each 30-day window so I know if it's working.

Act as a Direct Response Strategist. Here is my Business Brain Brief: [← Complete Exercise 0 first]. And here is my Customer Journey Map: [← Complete Exercise 1.1 first]. Generate 5 lead magnet ideas for my business that match the Problem Aware and Solution Aware stages of my journey map. For each idea, give me: (1) the title (specific, outcome-focused, fits in a tweet), (2) the format (checklist / template / mini-guide / calculator / swipe file / audit), (3) why it naturally leads into my core paid offer, (4) the hero headline and 3-line subheading for the opt-in page, and (5) the 5-email delivery-plus-nurture sequence that follows the download. Rank them from highest-converting to lowest-converting based on specificity and pain-match.

Act as a Revenue Operations Consultant. Here is my Business Brain Brief: [← Complete Exercise 0 first]. And here is my Customer Journey Map: [← Complete Exercise 1.1 first]. Define the exact pipeline stages a lead should move through for my business, from first contact to closed-won. For each stage, give me: (a) the stage name, (b) the entry criteria (what must be true for a lead to enter this stage), (c) the exit criteria (what must be true for them to advance), (d) the average time a healthy lead spends here, and (e) the specific automated action that should fire when they enter this stage. Keep it to 5–7 stages — more than that and it becomes unworkable.

Act as an Email Copywriter trained in the style of Joanna Wiebe and the Copy Hackers school. Here is my Business Brain Brief (use it for tone, brand voice, and offer details): [← Complete Exercise 0 first]. Write a 7-email nurture sequence that goes out over 14 days after someone downloads my chosen lead magnet [← Complete Exercise 3.1 first]. Each email must: be under 200 words, feel like a 1:1 note from me (not a company newsletter), advance one objection or belief, and end with a soft CTA that moves them toward my core paid offer. For emails 3, 5, and 7, also write the parallel 160-character SMS follow-up that fires 48 hours after the email if unopened.

Act as a Conversation Designer. Here is my Business Brain Brief: [← Complete Exercise 0 first]. And here is my Pipeline definition from Exercise 4.1: [← Complete Exercise 4.1 first]. Design the complete conversation flow for an AI chatbot on my website whose job is to qualify incoming leads and route them into the right stage of my pipeline. Output: (1) the opening message and tone guide, (2) the 5–7 qualifying questions it should ask in order (with the ideal answers that signal a hot lead), (3) the scoring logic that decides whether a lead is Hot / Warm / Cold, (4) the branching response for each score — Hot books a call directly, Warm gets the lead magnet, Cold gets a helpful content link and drops into the long-term nurture list, and (5) the 3 most common off-topic questions it should be ready to handle and exactly how to answer them.

Act as a Customer Success Lead. Here is my Business Brain Brief: [← Complete Exercise 0 first]. Design the first-30-days onboarding and delivery experience for a brand new customer who just bought my core offer. Include: (1) the welcome sequence (what fires automatically in the first 24 hours), (2) the "first value moment" — the earliest point at which the customer gets a tangible win, and how I engineer it to happen fast, (3) the check-in cadence during the first 30 days, (4) the specific moment and script for asking for a referral or review, and (5) the graceful re-engagement sequence if they go quiet. Keep the tone warm and human, never corporate, and use the brand voice from my Business Brain Brief.

Act as a Growth Systems Architect. Here is my Business Brain Brief: [← Complete Exercise 0 first]. I'm also attaching my outputs from the previous four modules: Customer Journey Map (Exercise 1.1), Channel Playbook (Exercise 2.2), Lead Magnet & Capture Plan (Exercise 3.1), and Pipeline & Nurture Blueprint (Exercises 4.1 through 4.4). Customer Journey Map (Exercise 1.1): [← Complete Exercise 1.1 first] Channel Playbook (Exercise 2.2): [← Complete Exercise 2.2 first] Lead Magnet & Capture Plan (Exercise 3.1): [← Complete Exercise 3.1 first] Pipeline & Nurture Blueprint (Exercises 4.1–4.4): [← Complete Exercise 4.1 first] Synthesize them into a single-page Growth Infrastructure Map for my business. The map should show: (1) the 2–3 traffic sources at the top, (2) the capture points each traffic source feeds into, (3) the pipeline stages a captured lead moves through, (4) the automations firing at each stage, (5) the conversion moment, and (6) the delivery-and-referral loop that feeds back into traffic. Describe it as a labeled flow diagram I can hand to a designer, and also write a 1-paragraph "how this system works" summary I could pitch a potential partner with.

Act as Alex Hormozi meeting Ryan Deiss. Here is my Business Brain Brief: [← Complete Exercise 0 first]. I'm now going to share my last 90 days of data: traffic by channel, opt-in rates by capture point, pipeline stage conversion rates, email open / click / reply rates, sales conversion rate, and delivery / referral rate. [Paste your last 90 days of data here] Tell me: (1) the single weakest link in this system — the one number that, if fixed, would unlock the most revenue, (2) the 3 specific experiments I should run in the next 30 days to fix it, (3) the realistic revenue lift if I do, and (4) what I should explicitly NOT work on this quarter because it's a distraction. Be direct. I want the honest diagnosis, not a pep talk.