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Module 1
Fill in your business info above to unlockThe Business Foundation
Before writing a single line of copy, establish exactly who you are and centralize your business knowledge so the AI can learn your 'DNA.'
The Brand Voice Blueprint
Establish exactly how your brand sounds so the AI never writes generic, robotic copy for you.
AI Prompt
Act as a Senior Brand Strategist. I need to create a comprehensive 'Brand Voice Document' for [YOUR BUSINESS NAME], a [YOUR INDUSTRY] business. Here is what we do: [BRIEFLY DESCRIBE SERVICES/PRODUCTS]. Our core values are: [LIST 2-3 VALUES, e.g., Transparency, Speed, Empathy]. Based on this, generate a 1-page Brand Voice Guide that includes: 1. Our Brand Archetype (Who we are to the customer). 2. 3-4 Tone Adjectives (e.g., Confident but not arrogant). 3. Voice Do's and Don'ts (e.g., Do use contractions, Don't use heavy jargon). 4. Key Vocabulary/Buzzwords we should own, and words we should completely avoid. 5. A short sample paragraph showing exactly how we would explain our core service to a new customer.
The Business Brain / Vault
Create a central 'Project Constitution' document to use as the foundational context for all future AI tasks.
AI Prompt — Option A
Act as a Chief Knowledge Officer. I need to build a central 'Business Brain' (or Project Constitution) document for my company, [YOUR BUSINESS NAME]. Please analyze my current website thoroughly: [INSERT YOUR URL]. Extract all relevant data and organize it into a structured reference document. Include: 1. Core Identity: Mission, Vision, and Unique Value Proposition (UVP). 2. Target Audience: Who we serve (based on the site's messaging). 3. Offers & Mechanics: A breakdown of our core services/products, pricing (if listed), and how our process works. 4. Trust & Authority: Key testimonials, credentials, or guarantees mentioned. 5. Core Messaging Pillars: The main arguments we make to convince people to buy. Format this cleanly so I can use it as the foundational context prompt for all future AI tasks.
Module 2
Complete Module 1 to unlockThe Audience Blueprint
Now that your foundation is set, understand exactly what your ideal customer needs to hear.
The AI Persona Builder
Understand your ideal customer's exact needs, preferences, and pain points.
AI Prompt
Build me a persona of a consumer who is looking for [YOUR SERVICE/PRODUCT]. List the roles, goals, challenges, pain points, and decision criteria for selecting [YOUR SERVICE/PRODUCT]. (Tip for Food/Retail: Ask the AI to focus specifically on "sensory triggers" and "convenience needs").
Information Needs Matrix
Map out exactly what content must be included on your page.
AI Prompt
Build a table with three columns. In the first column, list all of [PERSONA NAME]'s information needs. Prioritize the list with the top priorities at the top. In the second column, make the heading 'Conversion Clarity (0-5)' and in that column, show the conversion score on a scale of 0-5. In the third column, make the heading 'Keyphrase Relevance (0-5)' and in that column, show the relevance score on a scale of 0-5.
Module 3
Complete Module 2 to unlockSearch & Answer Engine Dominance
Ensure traditional search engines and AI answer engines easily find and recommend you.
The AEO & GEO Strategy
Optimize your footprint for Answer Engine Optimization (AEO) and Geographic Optimization (GEO).
AI Prompt
Act as a Senior Digital Strategy Consultant specializing in Answer Engine Optimization (AEO) and local/geographic optimization (GEO). I am building a website for [YOUR LOCAL BUSINESS NAME] in [YOUR CITY]. Provide a complete GEO and AEO strategy. Tell me exactly how to structure my content so AI answer engines easily pull my business as the top recommendation, and what local trust signals I need to dominate local search.
Module 4
Complete Module 3 to unlockWinning the First 5 Seconds & Guiding the Journey
The 'Hero Section' requires 80% of your effort. If they don't understand what you do instantly, they will leave.
The 3-Step Headline
Combine the End Result, Time Period, and Emotional Payoff. Example: 'Get stronger in 6 weeks and feel confident in your skin.'
FUD Reduction & Trust
Reduce the user's Fear, Uncertainty, and Doubts (FUDs) right next to your Call To Action. Always include two forms of social proof.
The PAS Framework
Once they scroll, you must hold their attention. People don't want clever, people want clear.
Module 5
Complete Module 4 to unlockStylizing with YOUR Brand Identity
Replace generic templates with your specific 'Brand DNA' while keeping the high-converting structure intact.
Establish Your Visual Tokens
Define the core visual elements that make your brand instantly recognizable.
Module 6
Complete Module 5 to unlockThe 'Expert Closer' AI Prompts
Use these prompts to have AI polish your drafted notes into professional, high-converting website copy and digital strategies.
The Master Copywriter Draft
Have AI write a professional first draft of your entire landing page using your research.
AI Prompt
You are [MARKETING EXPERT NAME], author of [RELEVANT BOOK]. You have taken [RENOWNED COPYWRITER]'s copywriting course. Write the first draft of the landing page based on the outline, using the keyphrases and SEO best practices while using persuasion and conversion copywriting techniques for [YOUR COMPANY NAME]. Example: You are Andy Crestodina, author of Content Chemistry. You have taken Joanna Wiebe's copywriting course. You have read 'Copywriting Secrets' by Jim Edwards. My Brand Voice is: [← Complete Exercise 1.1 first] Use the PAS Framework: [← Complete Exercise 4.3 first] My Goal: Convert visitors into leads for [YOUR COMPANY NAME]. Use simple, direct language to ensure clarity.
The 5-Dimension Digital Footprint Strategy
Choose one based on whether you want to analyze a competitor or build from scratch.
AI Prompt — Option A
Act as a Senior Digital Strategy Consultant. Conduct an exhaustive audit of this competitor's website: [COMPETITOR URL]. Analyze their site across 5 dimensions: Layout/UX, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Local/Geographic Optimization (GEO). Base your analysis on proven, industry-specific frameworks. Give me a step-by-step action plan to build my new site for [YOUR BUSINESS NAME] so it beats them in all 5 categories.
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