Crafting High-Converting Landing Pages

Act as a Senior Brand Strategist. I need to create a comprehensive 'Brand Voice Document' for [YOUR BUSINESS NAME], a [YOUR INDUSTRY] business. Here is what we do: [BRIEFLY DESCRIBE SERVICES/PRODUCTS]. Our core values are: [LIST 2-3 VALUES, e.g., Transparency, Speed, Empathy]. Based on this, generate a 1-page Brand Voice Guide that includes: 1. Our Brand Archetype (Who we are to the customer). 2. 3-4 Tone Adjectives (e.g., Confident but not arrogant). 3. Voice Do's and Don'ts (e.g., Do use contractions, Don't use heavy jargon). 4. Key Vocabulary/Buzzwords we should own, and words we should completely avoid. 5. A short sample paragraph showing exactly how we would explain our core service to a new customer.

Act as a conversion copywriter trained in Joanna Wiebe's review-mining method. Below are real reviews and comments about [YOUR BUSINESS NAME] and two competitors, copied word for word: (not done yet, so work without this) Sort the most useful phrases into these 6 buckets, keeping the customers' exact wording. Do not paraphrase. 1. Problems in their life 2. Problems with the solutions they tried before 3. Motivations (why they finally acted) 4. Desires (the outcome they wanted) 5. Specific things they loved 6. Anxieties and hesitations before buying Then pick the 5 phrases that would work best, word for word, on a landing page, and say where each belongs: the headline, a subhead, or next to the call to action.

Here is what real customers say about us and our competitors, sorted from their reviews: (not done yet, so work without this) Using that evidence, build me a persona of a consumer who is looking for [YOUR SERVICE/PRODUCT]. List the roles, goals, challenges, pain points, and decision criteria for selecting [YOUR SERVICE/PRODUCT]. Base each point on the evidence above where you can, and mark anything you had to guess with (GUESS) so I can check it with a real customer. (Tip for Food/Retail: Ask the AI to focus specifically on "sensory triggers" and "convenience needs").

Here is the persona for my landing page: [← Complete Exercise 2.1 first] My target keyphrase is: (not done yet, so work without this) Here are related phrases people actually search for: (not done yet, so work without this) Group these phrases into 3-6 topics. For each topic, name the persona information need it answers. Flag any phrase that belongs on a different page rather than this one. Do not add new phrases of your own.

Here is the persona we built for [PERSONA NAME]: [← Complete Exercise 2.1 first] Our target keyphrase is (not done yet, so work without this), and here are the related search topics: (not done yet, so work without this) Build a table with three columns. In the first column, list all of [PERSONA NAME]'s information needs. Prioritize the list with the top priorities at the top. In the second column, make the heading 'Conversion Clarity (0-5)' and in that column, show the conversion score on a scale of 0-5. In the third column, make the heading 'Keyphrase Relevance (0-5)' and in that column, show the relevance score on a scale of 0-5.

Here is my customer persona: [← Complete Exercise 2.1 first] Step 1: List the 25 prompts this person would type into ChatGPT, Perplexity or Google's AI Mode when researching a [YOUR SERVICE/PRODUCT] provider in [YOUR CITY]. Step 2: Act as a Senior Digital Strategy Consultant specializing in Answer Engine Optimization (AEO) and local/geographic optimization (GEO). I am building a website for [YOUR LOCAL BUSINESS NAME] in [YOUR CITY]. Provide a complete GEO and AEO strategy. Tell me exactly how to structure my content so AI answer engines easily pull my business as the top recommendation, and what local trust signals I need to dominate local search. Treat the 25 prompts from Step 1 as the questions my content must answer.

Here is my Business Brain: [← Complete Exercise 1.2 first] And here is what real customers say: (not done yet, so work without this) Step 1 — Claim and proof table. List the 5 biggest claims my landing page will make. For each, name the specific proof I have in the material above (a review quote, a number, a credential, a guarantee, or a photo I could take), or write NO PROOF. Score each claim 1-5 for how well it is supported (1 = no proof, 5 = specific, verifiable proof). For any claim under 3, suggest a more specific version I could prove, or tell me to cut it. Format this as a table. Step 2 — Objections. List the 3 biggest worries a buyer has before contacting [YOUR BUSINESS NAME]. Answer each in one plain, hype-free sentence. Then write one honest trade-off line in the form "[Result], but [effort]". Step 3 — Name the single strongest proof to place right next to my call to action.

You are an expert at both conversion copywriting and SEO. Write an outline for [YOUR COMPANY NAME]'s landing page: headers, subheads, bullet points and calls to action. The outline should score 5 for both Conversion Clarity and Keyphrase Relevance on every high-priority information need. Target keyphrase: (not done yet, so work without this) Keyphrase topics: (not done yet, so work without this) Information Needs Matrix: (not done yet, so work without this) Who is landing on this page: [← Complete Exercise 4.1 first] Hero headline: [← Complete Exercise 4.1 first] Claims, proof and objections: [← Complete Exercise 4.2 first] Primary call to action: [← Complete Exercise 4.2 first] Put the hero headline and the strongest proof on the first screen. Answer every high-priority need, in priority order.

You are [MARKETING EXPERT NAME], author of [RELEVANT BOOK]. You have taken [RENOWNED COPYWRITER]'s copywriting course. Write the first draft of the landing page based on the outline and research below, using SEO best practices while using persuasion and conversion copywriting techniques for [YOUR COMPANY NAME]. Example: You are Andy Crestodina, author of Content Chemistry. You have taken Joanna Wiebe's copywriting course. You have read 'Copywriting Secrets' by Jim Edwards. My Page Outline: [← Complete Exercise 6.1 first] My Business Brain: [← Complete Exercise 1.2 first] What real customers say, in their words: (not done yet, so work without this) My Customer Persona: [← Complete Exercise 2.1 first] What they need to see on the page (Information Needs Matrix): (not done yet, so work without this) My Search & AI Answer Engine Strategy: (not done yet, so work without this) My Hero Headline: [← Complete Exercise 4.1 first] My Target Keyphrase: (not done yet, so work without this) My Claims, Proof and Objections: [← Complete Exercise 4.2 first] My Primary Call to Action: [← Complete Exercise 4.2 first] My Brand Voice is: [← Complete Exercise 1.1 first] Use the PAS Framework: [← Complete Exercise 4.3 first] My Goal: Convert visitors into leads for [YOUR COMPANY NAME]. Use simple, direct language to ensure clarity. Rules: Use at least 3 phrases from the customer language above word for word, in the headline, a subhead, or next to the call to action. Only make claims from the claim-and-proof table that scored 3 or higher. Where a case study, photo, statistic or testimonial belongs, leave a clearly marked [ADD: ...] slot for me to fill in rather than inventing one.